ProfitOptics Archives

Long-standing data principles aren’t the problem — execution is. As modern tools lower cost and complexity, distributors have no excuse to lag. This piece explores why trusted, action-oriented data strategies now separate reactive companies from those winning in today’s volatile market.

June 12, 2026

Data & Analytics

Your Data is Worthless… Until You Give it Purpose

Data is supposed to be your most valuable asset. But without context, governance and clear action triggers, even the best data becomes noise. Learn how cut through the clutter.

February 25, 2026

5 Signs Your Distribution Business is Ready for AI

AI in distribution isn’t about having perfect data — it’s about knowing where to start. Here, discover five benchmarks that may signal your business is more AI-ready than you think.

October 7, 2025

Data & Analytics

Distribution’s Analytics Imperative: Becoming the Disruptor in a Disruptive Market

This piece kicks off a five-part series providing guidance on turning uncertainty into decisive action, with data analytics as the underlying compass. This section introduces the concept of modeling "doing nothing vs. doing something" and helps assess whether the investment in purpose-built analytics is justified by their scale and complexity.

June 9, 2025

Technology

Reduce the Noise Around AI: Think ‘Fit’ First for Your Distribution Business

When making a business case for AI and evaluating its fit in your distribution business, you should consider asking these essential questions.

July 10, 2024

Technology

MDM Podcast: What’s Tech Got to Do with It?

As a primer for MDM’s July 10 Virtual Sales Summit, this episode dives into the transforming landscape of distribution sales models and the deeper challenges that reps face in the marketplace today.

May 29, 2024

Cybersecurity

So You’ve Been Cyber-Attacked. Now What?

This category can only be viewed by members. To view this category, sign up by purchasing MDM Premium Subscription (monthly) or MDM Premium Subscription (annual).

February 14, 2024

Cybersecurity

How Distributors Can Fortify Against the Cyber Attack Onslaught

This category can only be viewed by members. To view this category, sign up by purchasing MDM Premium Subscription (monthly) or MDM Premium Subscription (annual).

January 18, 2024

Research

Podcast: MDM’s AI Research Report Highlights

Research lead Kevin Reid-Morris and Tom Gale discuss the insights, surprises and hopes for AI that this 2023 exploration surfaced, along with behaviors and supporting building blocks for distributor AI success.

September 13, 2023

Research

How to Spin Data into Profit in 2022

In a recent MDM webcast, ProfitOptics CEO and Founder Tony Pericle summarizes how distributors can overcome supply chain challenges by addressing product availability issues, building better customer-profit models and asking the right questions.

March 11, 2022

MDM Blog

Podcast Guests Reinforce 2022 Outlook, Importance of Tech and Analytics

MDM this year has hosted an array of guests from across the distribution industry, and many of them have reflected similar outlooks: Challenges may persist, but companies are eyeing realistic paths to growth.

March 8, 2022

Research

MDM Podcast: The Power of Analytics for Distributors

In this week's MDM podcast, ProfitOptics CEO Tony Pericle shares his passion for how distributors can use analytics and technology to make better decisions. He discusses prescriptive analytics, AI, workflow automation, profit optimization and more.

February 15, 2022

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