The European MRO distributor tapped a former McKinsey and Bain leader to oversee AI and digital operations, while its latest acquisitions expand hydraulics and other technical capabilities in France and Germany.
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Airflux has about 230 employees and $58 million in annual sales.
The news comes two months after Rubix appointed a new CEO.
Ireland/Iceland becomes Rubix's second-largest regional market, and the company announced another tuck-in acquisition on Nov. 7.
The London-based MRO parts distributor said the launch is in response to customers in Europe who voiced an increasing need for clearer insight into the factors impacting factory uptime and long-term performance.
ERIKS UK & Ireland is a distributor of industrial products, including hoses, valves, sealing and gaskets.
Italy-based Somi is a distributor of fluid power and flow components.
