Giving commercial teams more pricing authority doesn’t have to mean losing control. This piece explains how distributors can use pricing guardrails, centralized visibility and deterministic controls to balance local market flexibility with financial discipline — an approach that becomes even more important as AI plays a larger role in pricing decisions.
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Pricing has taken center stage in distribution. Zilliant’s Jim Vaughn joins the MDM Amplify Podcast to discuss how AI, volatility and smarter segmentation are reshaping pricing strategy — and why understanding customer value is more critical than ever.
As inflation cools, many CEOs are easing off pricing discipline — a costly mistake. This article explores how “pricing anxiety” paralyzes even top performers; why most pricing transformations fail; and what decisive actions leaders must take to turn pricing into a true competitive weapon.
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