Turning Value into Price: A Distributor's Playbook in Uncertain Times - Modern Distribution Management

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Turning Value into Price: A Distributor’s Playbook in Uncertain Times

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About the Author
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Stephan Liozu

Stephan Liozu, Ph.D. is Chief Value Officer at pricing management and optimization software provider Zilliant. He brings over 20 years of experience in pricing, innovation and value management. A highly accredited expert in the global pricing landscape, he is the accomplished author of over 15 pricing books, including “Pricing—The New CEO Imperative” (2021) and “Value-based Pricing: 12 Lessons to Make Your Transformation Successful” (2024).
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