Understanding your market can allow you to take advantage of opportunities unseen by competition. The data collected by salespeople about your customers is invaluable to help you better understand your customers and build up a picture of your market.
This information should be updated consistently and shared throughout the company. Doing do ensures that the data isn't trapped in one person's brains and that it can be leveraged as much as possible.
This customer data also should not stand alone. Incorporating third-party market data can help validate internal information. Use outside sources to compare and uncover possible opportunities in your current market.
MDM Analytics can help you define your market. Contact us today for more information.