Posts By Kristen Gawalis

Kristen-Gawalis-MDMBlog
Having the right metrics in place can prevent time wasted on meaningless analysis.
Share on facebook
Share on twitter
Share on linkedin
Share on email
Kristen-Gawalis-MDMBlog
To fully harness the power of analytics, your team must be ready and willing to use it. To prepare team members to make data-driven decisions, you must start making changes within your organization.
Share on facebook
Share on twitter
Share on linkedin
Share on email
Kristen-Gawalis-MDMBlog
In the Distributors Guide to Analytics, Tom Gale speaks to the power of data in sales and marketing. Most companies have some sort of database to hold customer information but arent harnessing the power it holds.
Share on facebook
Share on twitter
Share on linkedin
Share on email
Kristen-Gawalis-MDMBlog

Over the past 20 years, companies have strived to gain a larger market share, often differentiating based on price and service. But in recent years, changes in technology have pushed companies to stand out from the competition by developing new ways of reaching customers. 

Share on facebook
Share on twitter
Share on linkedin
Share on email
Kristen-Gawalis-MDMBlog
Sales and marketing are still very unregulated divisions in many distribution companies. Its important to be strategic about how your sales resources are spent to generate the highest sales growth.
Share on facebook
Share on twitter
Share on linkedin
Share on email