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A major part of the equation that has built so many incredible ongoing success stories in distribution face-to-face communication and interaction has virtually overnight been removed from the table indefinitely. But the real strength has always been in the depth and quality of our personal relationships, writes MDMs Tom Gale. That won't change.
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Insecurities about data quality, adequate budget, existing success and company bandwidth are common roadblocks to implementing a robust analytics program for distributors. ActVantages Senthil Gunasekaran analyzes the mindset behind these potential obstacles and what can happen when distributors work to move past them.

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