Kaavio — an AI-powered product content platform focused on B2B distributors and manufacturers — has raised $2.9 million in pre-seed funding led by Baukunst, with participation from Techstars, Looking Glass Capital and other investors.

Founded by Derek Gregg and Sam Bobb, San Francisco-based Kaavio aims to solve longstanding product content challenges common across wholesale distribution and manufacturing. The company’s platform uses AI-driven workflows to extract, validate and structure information from technical source documents such as spec sheets, supplier catalogs and PDFs into market-ready product content.

The platform generates structured product attributes for PIM systems, SEO-ready product descriptions, product comparisons and substitute recommendations intended to support cross-sell and upsell opportunities. According to the company, customers have seen a 90% reduction in the time and effort required to publish SKU content online.

“For the first time, you can go straight from source documents to product content that’s actually ready to publish,” Co-Founder and CEO Derek Gregg said in the announcement. “We’re not just solving a content backlog problem. We’re helping companies build the agentic future of commerce.”

Kaavio said its broader vision is to support a future where AI increasingly powers how buyers discover and purchase technical products. The new funding will be used to accelerate product development and expand the company’s customer base.