Distribution America and PRO Group will merge and operate as Hardlines Distribution Alliance next month, the companies announced.
The newly formed service management company will go into effect April 1.
Shari Kalbach, formerly PRO Group’s vice president and chief operating officer, has been appointed president of HDA and will direct the management team and staff.
“With the formation of HDA, the organization will be capable of offering more robust programs and services to respective distributor, manufacturer, and dealer partners,” the companies announced. “These enhanced programs will continue to allow independently owned hardware, farm/ag, lawn and garden, and paint retailers to compete in today’s competitive retail environment.”
On top of advertising, marketing and merchandising services, HDA will boast more than $7 billion in annual purchasing strength across its member distributors.
“It is with these robust services and purchasing power that HDA hopes to build a stronger hardware and home improvement channel for the benefit of all partners in the industry,” the companies said.