SureWerx Acquires NEOS Overshoe Brand

Acquired from Rocky Brands, Inc., it adds premium overshoes to SureWerx's growing global portfolio of safety brands.

Safety, tool and equipment products provider SureWerx  announced Oct. 4 that it has acquired NEOS Overshoe from Rocky Brands, Inc.

Financial terms of the deal were not disclosed.

NEOS Overshoe designs and manufactures overshoes intended to protect end users from the elements. In the past 15 years, the brand has evolved into a market leader in overshoe products in industrial and professional markets, SureWerx said in its announcement.

“Adding NEOS Overshoe furthers our goal of becoming the global leader in Safety and Productivity,” SureWerx CEO Chris Baby said. “We are thrilled to be adding this highly respected brand to our market leading portfolio of best-in-class safety products.”

Co-headquartered in Vancouver, British Columbia, and Elgin, Illinois, SureWerx is a global supplier of professional safety products, tools, and equipment. SureWerx markets its products in Canada under the JET, Strongarm, ITC, STARTECH, Pioneer, Ranpro, PeakWorks, Sellstrom, Jackson Safety, Due North, K1, MEGAComfort and NEOS brands. The company markets its products in the U.S. under the American Forge & Foundry, Pioneer, PeakWorks, Sellstrom, Jackson Safety, ADA Solutions, Due North, K1, Avenger Work Boots, Nautilus Safety Footwear, MEGAComfort and NEOS brands.

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