Winsupply announced Aug. 6 a new sponsorship agreement with the NFL’s Los Angeles Rams aimed at increasing brand awareness and supporting customer and employee hospitality in Southern California.

As an official Rams partner, Dayton, OH-based Winsupply will receive in-stadium visibility during home games at SoFi Stadium, including advertising on sideline LED displays. The distributor will also have access to a Terrace Suite for each Rams preseason and regular-season home game, allowing local companies to host customers, employees and other guests.

The agreement also includes access to the Rams VIP tailgate and pregame field experiences. Winsupply said its local operators can use the partnership to recognize top contractors, reward sales performance and deepen business relationships.

“This partnership is about investing in our local communities and creating stronger, more lasting bonds with the local customers,” Winsupply Local Company Group President Rob Ferguson said.

Winsupply said the partnership supports its growth in Southern California, where nearly two dozen Winsupply Local Companies operate under local ownership.

The company has more than 680 wholesalers nationwide and reported $8.4 billion in sales for the fiscal year ended Jan. 31, 2026. Winsupply Local Companies distribute construction materials, equipment, supplies and related solutions across residential, commercial, industrial, municipal and MRO markets.

Los Angeles Rams Senior Vice President of Partnerships Jason Griffiths said the team expects the partnership to help expand Winsupply’s presence in Los Angeles during the 2026 season.