White Cup Launches CRM

The company says its White Cup CRM will be able to grow revenue for distributors thanks to improved marketing and sales.
DEK: During a recent webcast, MDM CEO Tom Gale and White Cup VP of Business Development Brian Friedel discuss how finding the right CRM can help companies create a revenue-driving machine.

White Cup has launched what it says is designed to be the distribution industry’s “most comprehensive Customer Relationship Management (CRM) solution,” which can help companies drive revenue.

The company said its CRM follows White Cup’s pricing optimization, customer and product segmentation capabilities introduced in November 2021. The CRM CRM is designed to address “high-volume, high-velocity, repeat sales distribution environment in the digital era,” by making it easier for distributors to engage with customers and sales prospect, White Cup said.

The CRM offers comprehensive sets of tools to foster efficient engagement with customers from “first touch to done deal,” White Cup said. The CRM also features built-in workflows that simplify push marketing data to sales reps, set automatic email notifications, auto-assign tasks and “seamlessly move deals through the sales cycle.”

“The distribution sector has endured much disruption over the past 24 months, but market conditions are such that leaders have emerged stronger and more competitive than ever,” said Matt Mullen, White Cup CEO. “The time for distributors to gear up for growth is now, and CRM is a vital element — selling becomes easier when everything you need to succeed is connected. White Cup CRM provides benefits that distributors critically want and need; this is about sales and marketing workflows that are more efficient – that make critical processes faster and easier, so teams can make more calls, send more emails, and ultimately close more deals. And all with ease of use that’s ultra-critical to drive adoption.”

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