Allied Electronics & Automation Changes Name - Modern Distribution Management

Log In

Allied Electronics & Automation Changes Name

The trading brand of RS Group plc, an omni-channel provider of products and service solutions, will rebrand as “RS” to start 2023.
The trading brand of RS Group plc, an omni-channel provider of products and service solutions, will rebrand as “RS” to start 2023.

Forth Worth, Texas-based Allied Electronics & Automation — a trading brand of global omnichannel provider RS Group plc — is changing its name to “RS” in the first quarter of 2023, the company announced.

“This marks the beginning of an exciting new chapter for us,” said Lindsley Ruth, CEO of Allied’s parent company, RS Group plc. “Today, Allied is known as a leading supplier of products and services to the North American Industrial automation, control, and electronics markets. Aligning all of our businesses under RS Group allows us to operate as a single global integrated solutions partner, expanding our value proposition and making it easier for our customers and suppliers to do business with us.”

Allied is an omni-channel distributor of industrial automation & control products, electronic components and electromechanical products.

The rebranding is part of an overall strategy to “establish a better connection across RS Group’s products and services,” the company said.

“Having one global RS brand will deliver efficiency, value, and scalability to stakeholders worldwide,” Allied said in a statement.

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.