Electrical Manufacturers Rep Yusen Expands into Upstate NY - Modern Distribution Management

Log In

Electrical Manufacturers Rep Yusen Expands into Upstate NY

The newly formed Syracuse, New York-based division will be called Yusen-NY, according to a company news release.
Screen Shot 2023-05-19 at 12.46.04 PM

Burlington, Massachusetts-based electrical manufacturers representative Yusen Associates recently announced its expansion into Upstate New York, according a company news release. The newly formed Syracuse-based division will be called Yusen-NY.

Yusen-NY’s Regional Manager will work directly for Joe LiPuma, President of Yusen Associates. The division will have a locally-based outside sales team in each major market, according to the news release.

Beginning in June, Yusen-NY will represent Lutron Electronics, MaxLite Lighting & Panasonic Ventilation. Another major manufacturer will be announced later this month, Yusen said.

“We are excited to represent four premier manufacturer brands in a well-established territory,” said Joe LiPuma, President of Yusen. “We have represented these four manufacturers for more than a combined 85 years in the 6-state New England Market, with over 96 years in business. With the current Distributor, Manufacturer & Rep consolidation, this expansion is a natural progression for Yusen. We are looking forward to working with the strong Electrical Distribution network in Upstate New York. We understand the need for a local sales force and are fully committed to that. One of Yusen’s value propositions has always been the ability to have knowledgeable salespeople to regularly visit branch locations. We will do the same in Upstate New York.”

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.