Electrical and industrial distributor Sonepar has rebranded itself by unveiling a new logo.
The company announced the change Tuesday. It is the first time in two decades that Sonepar has rebranded.
“Sonepar is proud to launch a new brand identity to support the Group’s ambition to remain the world leader in B-to-B electrical products, systems, and services distribution, serving customers with an omnichannel digital experience, promoting best-in-class sustainability, and ensuring associates a diverse and inclusive working environment,” the company said.
Sonepar USA ranks No. 2 on MDM’s Top Distributors list for electrical, data and security distributors, with $10.8 billion in revenue in 2020.
The company says its new logo has been made to be “easily deployed across all digital channels.”
“To support our transformation, it is the right time to renew our brand identity,” said Philippe Delpech, Sonepar CEO. “This is in response to our customers’ needs and market developments. We serve our audience in every possible channel, from on-screen to in-person. On-time, in-full delivery and exemplary service is embedded in our DNA. We aim to be a leading pioneer of the energy transition. Operating with complete integrity, our business behaviour and levels of responsibility set the highest standards. People are essential to our business. We champion difference and diversity. Our people are ambitious, driven by entrepreneurial spirit, and they are essential to our business. They make the difference, every day.”
Sonepar says its new logo evolved from its previous brand, which was rolled out in 2001, and “builds on the past.”
“The brand mark – the two, interlocking orbits that represent Sonepar’s unique balance of global scale and local empowerment – have been simplified to work powerfully wherever they appear,” the company said.