Grocery retailer and distributor SpartanNash (Nasdaq: SPTN), which is based in Grand Rapids, Michigan, announced on Wednesday that it will open its first SpartanNash Micro-Fulfillment Center in Caledonia, Mich. The grand opening for the 55,000-square-foot facility is slated for or July 26.
The center will hold 16,000 products and pick and pack “Fast Lane” orders for 24 Ada Fresh Market, D&W Fresh Market, Family Fare and Forest Hills Foods stores throughout West Michigan, primarily in the Grand Rapids and Holland area. Fast Lane is the company’s online grocery shopping solution.
Fast Lane orders are fulfilled by SpartanNash personal shoppers who can communicate directly with guests via text messaging to determine preferences such as ripeness of fruit or the thickness of a steak.
The grand opening coincides with Fast Lane’s four-year anniversary. Since Fast Lane was introduced in 2017, nearly one million orders have been shopped.
The Micro-Fulfillment Center will support more than 1,000 Fast Lane orders daily once it’s fully operational – more than doubling current Fast Lane order capabilities. Once a Fast Lane order is picked and packed at the Micro-Fulfillment Center, it is delivered either directly to a store for curbside pickup or to the shopper’s home.
SpartanNash President and CEO Tony Sarsam said Fast Lane was a “tremendous” value-add for customers during the pandemic as shoppers were able to pick-up their orders in a safe manner.
“The Micro-Fulfillment Center is an exciting investment designed to further elevate the Fast Lane shopping experience as we strive to continuously improve our fulfillment speed and product availability,” Sarsam said.