B2B e-commerce vendor Unilog recently launched its partner ecosystem that’s targeted at value-added resellers (VARs.) Unilog, which is headquartered in Wayne, Pennsylvania, rolled out the ecosystem on Sept. 1
Deployments of e-commerce platforms by B2B distributors ramped up during last year’s pandemic as customers sought more online solutions for their buying needs. Unilog’s ecosystem includes reseller enablement and support as well as consulting-referral relationships.
An ecosystem for e-commerce can bring best-in-class partners together under one roof and speed up deployments while also improving ROI.
Generally speaking, an ecosystem is only as good as its partner members, and Unilog’s includes some well-known names. For the ecosystem, Unilog’s cloud-based commerce application has been integrated with many of the commonly deployed ERP solutions serving the distribution and manufacturing industries, including Acumatica, Epicor, Infor, SAP, and Microsoft, among others. VARs and agencies serving these markets can now expand — or build — their B2B-focused e-commerce practices.
Unilog’s CIMM2 platform can be combined with the company’s content enrichment service to deliver a full, turnkey e-commerce platform that works in tandem with the ERP software.
Unilog’s Brian Lombardo, senior Vice President of channels and partner, said his company has developed the integration capabilities for a number of the leading ERP systems in the wholesale distribution B2B and B2B2C spaces.
“Right now, we are focused on those partners that support the ERPs and industries that we have experience with and who have the need to offer a robust, turnkey, rapidly deployable ecommerce solution to their clients and/or add an ecommerce offering to their portfolio,” Lombardo said in an email to MDM. “Because of the heightened level of interest from the market, we put this program together and signed two in the first week. We are just getting this kicked off and are looking for more partners to expand and build this program out with us.”
Depending on the capabilities of the partner, the partnerships could evolve from referral-based to full on reseller, Lombardo said.
“We are looking for quality over quantity with a strong served market fit and those who could benefit from our growth and future product offerings,” he said.