Sonepar Details Major Digital Transformation Initiative - Modern Distribution Management

Log In

Sonepar Details Major Digital Transformation Initiative

Sonepar selected Microsoft, Publicis Sapient and Hitachi Solutions to help drive the company’s digital innovation in a 'sustainable manner.'
Sonepar logo new

On April 18, global electrical products distributor Sonepar announced it would invest over $1 billion in its digital transformation over the next five years to focus on a personalized customer experience, according to a news release.

Sonepar said it has selected Microsoft, Publicis Sapient and Hitachi Solutions to help drive the company’s digital innovation “in a sustainable manner.”

“Sonepar is transforming the relationship between the customers and its associates, between the digital and the physical by orchestrating through its omni-channel platform a constant dialog to deliver the perfect order,” said Jérémie Profeta, Sonepar’s Chief Transformation Officer. “Sonepar will accomplish this via Spark, a synchronized omnichannel platform, powered by Microsoft Azure and Dynamics 365. Sonepar is teaming with Microsoft, Publicis Sapient and Hitachi Solutions.”

Designed to make life easier for customers and associates, the platform will make it easier to interact with Sonepar, the company said.  All customer and associate touch points will be incorporated into the platform: web, phone, mobile app, branches, systems-to-systems, and delivery, Sonepar said.

The collaboration supports Sonepar’s sustainability goals, of which the greenhouse gas emission reduction targets have been validated by the Science Based Targets initiative, the company said.

Read more about the announcement here.

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.