Amazon has launched its Anti-Counterfeiting Exchange (ACX), a program to help retail stores identify and track marketplace counterfeits as part of the company’s efforts to eliminate organized crime on its platform, the company announced April 20.
ACX allows participating stores to share information about confirmed counterfeiters who attempted to use their services to sell counterfeit products, according to a news release. The new program is similar to those used by the credit card industry to track scammers.
Participating stores and marketplace sellers can contribute to ACX anonymously, according to the release.
“ACX has enabled regular information sharing and participants use this information in their ongoing efforts to detect and address counterfeiting, improve their individual risk evaluation systems, and make more robust referrals to law enforcement so bad actors can be held accountable,” the release said. “Through ACX, Amazon has already detected hundreds of matching accounts where the same counterfeiter tried to create selling accounts on Amazon and at least one other store operator.”
“We want our customers to have confidence in their shopping experience and for brands to know they are protected from counterfeits,” Amazon Vice President of Selling Partner Services Dharmesh Mehta said in the release. “As we laid out in our blueprint for private and public sector partnership to stop counterfeiters, we think it is critical to share information about confirmed counterfeiters to help the entire industry stop these criminals earlier. By leading the way in creating an industry-wide solution to share information about known counterfeiters, we are excited to have helped improve the industry’s collective ability to fight counterfeit crime, providing consumers and rights owners with greater peace of mind.”