Vallen Launches Women in PPE Campaign - Modern Distribution Management

Log In

Vallen Launches Women in PPE Campaign

Vallen partnered with manufacturers to provide a range of female-focused protective clothing and products to enhance safety for women.
Vallen Distribution
Author
Date

MRO products distributor Vallen Distribution launched a catalog of Personal Protective Equipment (PPE) and safety products geared for women.

“Women bring diverse skills and perspectives to the workplace, yet often have few choices for gear that is designed to fit and protect a woman’s body,” Vallen officials said in a news release, published on International Women’s Day on March 8. “Vallen has partnered with best-in-class manufacturers to provide an extensive range of female-focused protective clothing and products to enhance safety and comfort for women in a variety of work environments.”

The catalog spans multiple categories of PPE including protective and high visibility apparel, footwear, hand and arm protection, head, eye and face protection, hearing protection, heat stress, arc flash protection and fire-resistant apparel.

The initiative was guided by members of Vallen’s VICKIE, an employee resource group that aims to support and empower women in the workplace. In collaboration with Vallen’s sales and marketing leaders, the team worked across Vallen’s North America operations to select suppliers and products that meet the needs of women.

The catalog will be shared with customers in an ongoing campaign to build awareness of the importance of proper gear for women, and to introduce new or seasonal safety products and solutions.

In a market shakeup for industrial MRO products and services, Vallen is set to buy Wesco Integrated Supply (WIS)  — the industrial supplies unit of electrical supplies distribution giant Wesco International — for $350 million.

In June 2022, private equity firm Nautic Partners acquired Vallen from Sonepar Group. In 2023, Vallen (Charlotte, NC) ranked No. 18 on MDM’s Top Industrial Distributors List.

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.