Tip: Don't Let Planning Interfere with Acting - Modern Distribution Management

Log In

Tip: Don’t Let Planning Interfere with Acting

Make difficult decisions and then act on them to ensure your plans are implemented effectively.

While creating a clear plan is important to executing an effective marketing plan, one of the most effective ways to kill a marketing initiative is to discuss it and evaluate it endlessly, writes John Graham in Good Marketing Gone Bad. Every project deserves the best possible execution, but "picking at projects" is a very effective way to make sure nothing happens.

We Deliver Distribution News to Your Inbox
Sign up below to receive MDM Update, your free weekly distribution news update by email.


The same could be said for any part of business planning.

Endlessly tweaking copy to get the "perfect" message or changing the color because it doesn't quite work will only slow things down. And making sure everyone – from the CEO to the janitor – has a chance to give input almost ensures that it will never happen. Keeping everyone involved and informed is essential, of course. But "buy in" can be code words for "What might happen if I make a mistake?"

The issue is leadership. "Decisiveness is the ability to make difficult decisions swiftly and well, and act on them. Organizations are filled with people who dance around decisions without ever making them," write Larry Bossidy, retired Honeywell International chairman and co-author ofExecution.

With marketing – as with any aspect of your strategy – eventually you need to stop planning and start acting.

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.