The 2020 Mid-Year Economic Update_long

2015 State of Distributor Marketing: Effective Strategy Solves Challenges

A joint MDM-Real Results Marketing survey revealed that while many distributors do not view marketing planning and strategy as a challenge, a plan would eliminate a host of other marketing challenges they face. This article examines how distributors across sectors approach marketing and what they consider the most effective channels.

This article includes:

  • Distributor marketing challenges
  • Commonly used marketing vehicles and channels
  • How distributors manage pricing

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