MDM's May 2013 Executive Briefing episode is now available, featuring Editor Lindsay Konzak's interview with Tim Underhill of Strategic Business Solutions on the topic of Making Value Mean Something to Customers.

In the episode, Underhill discusses:

• Defining value-add
• Why, how and when to document value
• How technology has made it easier to document value for customers
• Why management is the most important component of successfully documenting value for customers
• Most common mistakes distributors make when documenting and communicating value
• Key skills to develop to effectively document value

The episode also includes a 7 Minutes With … interview with Hydradyne Executive Vice President David Parks, who discusses:

• Business conditions for the fluid power distributor
• The outlook for 2013
• Trends driving the fluid power distribution sector
• Growth markets in 2013
• What keeps him awake at night

Watch the full episode at www.mdm.com/executivebriefing or click the image below to view this episode now. (Video will pop-up in a new window.)