The 2020 Mid-Year Economic Update_long

2014 State of Distributor Marketing: Focus Shifts to Digital

A joint MDM-Real Results Marketing survey revealed that while 80 percent of respondents create an annual marketing plan, for most companies, that plan is largely ignored after its creation. This article examines how distributors across sectors approach marketing and what they consider the most effective channels to be.

This article includes:

  • What vehicles distributors are using for marketing – and which are perceived as the most effective
  • How the focus of marketing has shifted for distributors
  • How distributors approach staffing around sales and marketing

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  • Cost-Effective Channel Alignment
  • Who's My Coach? The Changing Role of Sales Managers in Distribution
  • Redwood Plastics: Success through Online Engagement

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