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Customer Engagement: Don’t Be Amazon
This article is part of MDM's 2016 Distribution Trends Special Issue.
The B2C shopping concept, in which people can get anything they need anytime they want it, is clearly influencing B2B buying. But a distributors customer has certain needs from superior product knowledge to service and sales reps available to answer phone calls that the Amazon experience cant provide.
This article includes:
- Why a customer-focused experience is better than an "Amazon experience"
- How distributors are improving their customer experiences
- Tips for shifting your focus from products to customers
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Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.
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About the Author
Eric Smith
Senior Editor Eric Smith is an award-winning business journalist whose coverage focus includes economic news and insights, industry trends, M&A, and analysis of small businesses and public companies across the wholesale distribution marketplace. Reach him at eric@mdm.com or 720-207-0335.
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