The 2020 Mid-Year Economic Update_long

2015 State of E-Commerce in Distribution: E-Commerce on Path to Maturity

The fourth annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:

  • The percentage of companies with at least 10 percent of their total revenue from e-commerce grew 14 percent in 2014 from 2013.
  • Barriers to entry for deploying an e-commerce site have dropped significantly, allowing many more mid-market and small distributors to sell online.
  • The primary objectives among distributors for e-commerce remain acquiring new customers, enhancing their company brands and improving the user experience.
  • Distributor satisfaction with mobile enablement on their e-commerce site and mobile applications increased in 2014 from 2013, while satisfaction with mobile optimized websites remained the same.

This article examines the results of the 2015 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2 will look at best practices for distributor-integrated marketing approaches to support electronic shopping and buying. 

This article includes:

  • E-commerce top priorities
  • Satisfaction with e-commerce platforms
  • Implications for the future of e-commerce

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  • Overcoming the Barriers to Analytics
  • Grainger Tackles the Data Challenge
  • Historical E-Commerce Trends in Distribution
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