United Stationers, Deerfield, IL, has announced the creation of a new vertical markets group, organized to support independent resellers in developing solutions specific to end-users' requirements. The new group provides tailored program solutions helping to create and improve market expansion opportunities for resellers in key areas including: public sector, enterprise, healthcare and diverse business development.
United cites sophisticated bidding processes, industry-specific pricing requirements and individualized end-consumer support service needs as issues independent dealers face when navigating vertical market selling. The focus of the vertical markets group will be to grow sales by supporting resellers in key end-consumer markets that require unique knowledge, industry-specific programs and key support services.
United's vertical markets group will support the following sectors:
- Public Sector – Supports resellers who seek to grow business with targeted federal, state and local governments and schools
- Enterprise – Promotes reseller efforts to secure large commercial accounts
- Healthcare – Enables resellers to pursue new opportunities within the sizeable and rapidly-growing healthcare industry
- Diverse Business Development Program – Provides support for resellers with a specific socio-economic status
United Stationers Inc. is a master distributor of technology products, traditional office products, janitorial and breakroom supplies, office furniture and industrial products.
