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2018 State of E-Commerce in Distribution

MDM Special Report: The 2018 State of E-Commerce in Distribution


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Pages: 14 (PDF Report)

  • This report is free to MDM Premium subscribers. Log in here to access and download this series of articles in PDF format.
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About this report:

Continuous improvement is required to adapt to ever-changing customer expectations for their e-commerce. Amazon, Grainger and other world-class e-commerce sites are constantly monitoring customer needs and making modifications that result in better conversion, customer stickiness or other operational improvements.

As e-commerce in distribution matures, distributor priorities and targets for investment also evolve.

Who should read this report:

Distribution executives who want to understand the increasing role e-commerce is playing in the industry. This report will help you analyze the most effective targets for investment and how to improve your marketing efforts for your e-commerce platform.

Articles in this report include:

B2B E-Commerce Passes Tipping Point – Dean Mueller and Jonathan Bein, Ph.D.

The seventh annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends.

This article includes:

  • Results of the 2018 State of E-Commerce in Distribution Survey
  • How the industry’s e-commerce offerings are maturing
  • The primary e-commerce objectives among respondents

Key Drivers for E-Commerce Demand – Dean Mueller and Jonathan Bein, Ph.D.

The shift moving toward e-commerce maturity means the journey evolves as well. This article explores findings around the channels distributors use to drive e-commerce demand as well as their satisfaction with the returns on their e-commerce investments.

This article includes:

  • Stronger marketing effectiveness
  • Spending rank by marketing vehicle
  • Satisfaction with e-commerce investment

The Impact of Amazon Business on Distributors – Dean Mueller and Jonathan Bein, Ph.D.

This article explores survey findings on how distributors are using Amazon as a sales channel, types of products sold and ways in which Amazon may be a threat. 

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