Tip: Engage Customers by Focusing on Your Website's Front End - Modern Distribution Management

Log In

Tip: Engage Customers by Focusing on Your Website’s Front End

Differentiating beyond your site's e-commerce platform will demonstrate your value.

Your website should reflect the kind of relationship you want to build with your customers, something that is often overlooked in distribution, according to Lindsay Konzak, president of 3 Aspens Media and the former editor of MDM, in How Distributors Can Differentiate Online.

"When I hear distributors speak, frequently they are most concerned about the e-commerce functionality they are or are not offering," Konzak says. "Some are spending hundreds of thousands (or even millions) of dollars on that, and for many, that investment is justified."

But that investment often leaves the front end of your website neglected, including your homepage, the “about us” page, a blog or resource center, or even the top product pages in your e-store. These are the first things customers see when they come to you and they should demonstrate your value.

"If you want to be the place your customers turn to with technical questions, make your expertise clear as day; don’t make prospects and customers dig for that," Konzak says.

Expanding the ways you present information on your site can also help you demonstrate that you are an expert. Konzak recommends using videos, blogs, case studies and downloads to keep customers engaged.

"Differentiate your company from the hundreds out there that are still featuring a picture of their headquarters and a static list of their products or services," she says. "Not only will fresh, original, expert content get your website noticed by Google, it will get your website noticed and remembered by customers."

Read more about how to utilize your web presence in How Distributors Can Differentiate Online.


Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.