CRM software is more than a tool for logging activity and tracking sales performance — a robust, user-friendly CRM platform can boost sales rep productivity by 35% and increase customer engagement and profitability by up to 25%.
In this playbook, we’ll discuss the key benefits of CRM software, the most important factors distributors should consider when evaluating solutions, how to improve user adoption, and how to maximize the impact of your CRM with battle-tested sales workflows.
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