April 10, 2017 - Modern Distribution Management

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April 10, 2017

2017 State of E-Commerce, part 2: How Marketing Guides Performance

Part 1 of this series showed the continued trend of distributors moving from the nascent stage (less than 5 percent of revenue) of e-commerce to the growth and maturity stages. The shift moving toward e-commerce maturity means the journey evolves as well. This article explores what is changing and what that could mean for your business.

This article includes:

  • E-commerce performance
  • Marketing vehicle effectiveness and spending rank
  • Satisfaction with returns on investment

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Wholesale Distribution Disrupted, Part 2: Engage to Combat Disruption
  • Top Trends for 2017
  • ‘Digital Branch’ Strategy Drives AD eContent

2017 State of E-Commerce, part 2: How Marketing Guides Performance Read More »

Commentary: Staying Relevant in Sales

The pace of change in our economy today is unforgiving. That’s the message Ross Shafer presented at the annual convention of The Association for Hose and Accessories Distribution (NAHAD). For the better part of a decade or more, traditional distribution channels have continued to compress, re-fragment and get squeezed on profit margin while digital channels have grown stronger.

This article includes:

  • Keys to a successful sales force
  • Shifting focus to bringing value
  • Integrating the next generation

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Wholesale Distribution Disrupted, Part 2: Engage to Combat Disruption
  • Top Trends for 2017
  • ‘Digital Branch’ Strategy Drives AD eContent

Commentary: Staying Relevant in Sales Read More »

Build Revenue with Existing Customers

Distributors are more focused on growing revenue from existing customers in 2017 than by any other means, but achieving this can seem daunting. This article outlines how a company can garner more wallet share from its current customers.

This article includes:

  • How to increase e-commerce with current customers
  • Identifying what customers need and want
  • Why you should raze silos and increase training

Subscribers should log-in below to read this article.

Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Wholesale Distribution Disrupted, Part 2: Engage to Combat Disruption
  • Top Trends for 2017
  • ‘Digital Branch’ Strategy Drives AD eContent

Build Revenue with Existing Customers Read More »

Market Snapshot: Market Demand for Power Tools in the U.S.

The MDM Market Snapshot, based on data from MDM Analytics, includes market demand for Power Tools in the U.S., plus the top end users by 6-digit NAICS.

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Use Tech to Work Smarter, Not Harder
  • Market Snapshot: Cutting Tools Market Demand in the U.S.
  • MDM Pricing Trends Report: Fourth Quarter 2016

 

Market Snapshot: Market Demand for Power Tools in the U.S. Read More »

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