Part 1 of this series showed the continued trend of distributors moving from the nascent stage (less than 5 percent of revenue) of e-commerce to the growth and maturity stages. The shift moving toward e-commerce maturity means the journey evolves as well. This article explores what is changing and what that could mean for your business.
This article includes:
- E-commerce performance
- Marketing vehicle effectiveness and spending rank
- Satisfaction with returns on investment
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