Day: December 10, 2017

Commentary: Amazon Business: Where There’s Smoke

The story about a North Sea oil rig workers leap into the water in 1988 from a scorching platform works well to apply to the knowns, unknowns, hype and misconceptions that have accompanied Amazons infiltration, integration and displacement of distribution channels.

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Distributors Up Search Marketing Efforts

A joint MDM-Real Results Marketing survey reveals that distributors are increasingly relying on search marketing instead of email marketing. This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they conduct their different marketing vehicles.

This article includes:

  • Marketing vehicle importance
  • Marketing vehicle frequency
  • Best practices frequency

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  • Millennials in Distribution: ‘No Magic’ in US LUMBER’s Strategy
  • Endgame Strategy: A Must for Distributors
  • Amazon Gets Down to Business

Amazon Business: The Burning E-Platform

Improving online capabilities, strengthening services and enhancing customer relationships isn’t enough to fight Amazon. This article, the third in a series on distribution’s omnichannel future, explores where we think Amazon Business is heading with its adaptive model and why its threat to your business has turned from disintermediation to displacement.

This article includes:

  • Amazon strategy tea leaves
  • Purchasing power
  • An eProcurement Trojan Horse

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Download this Issue in PDF: December 10, 2017

This is the PDF of this issue of Modern Distribution Management.

Table of Contents:

  • Amazon Biz: The Burning E-Platform
  • Commentary: Amazon Business: Where Theres Smoke
  • Distributors Up Search Marketing Efforts
  • Market Snapshot: Market Demand for Janitorial Supplies
  • MDM News Digest 4723

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