MDM News Digest 4723
News briefs from November 26 - December 10, 2017
News briefs from November 26 - December 10, 2017
The MDM Market Snapshot, based on data from MDM Analytics, includes market demand for Janitorial Supplies in the U.S., plus the top end users by 6-digit NAICS.
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The story about a North Sea oil rig workers leap into the water in 1988 from a scorching platform works well to apply to the knowns, unknowns, hype and misconceptions that have accompanied Amazons infiltration, integration and displacement of distribution channels.
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A joint MDM-Real Results Marketing survey reveals that distributors are increasingly relying on search marketing instead of email marketing. This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they conduct their different marketing vehicles.
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Improving online capabilities, strengthening services and enhancing customer relationships isn’t enough to fight Amazon. This article, the third in a series on distribution’s omnichannel future, explores where we think Amazon Business is heading with its adaptive model and why its threat to your business has turned from disintermediation to displacement.
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This is the PDF of this issue of Modern Distribution Management.
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