Behind Curbell Plastics' Digital Strategy - Modern Distribution Management

Log In

Behind Curbell Plastics’ Digital Strategy

President: We need to 'understand the digital body language' of the customer.

Technology is driving change throughout the distribution industry, and building a better digital strategy is one of Gerry Helbig's goals in his new position as president at Curbell Plastics. Helbig assumed the post in June.

"We approach the digital strategy on multiple fronts," Helbig says in the latest MDM 7 Minutes With… executive interview.

First, the company has to "understand the digital body language" of website visitors so that the right information is provided at the right time, he says. That way, they'll keep coming back because the experience was so easy.

Second, the website – and the team supporting it – must be prepared to answer customers' questions. Most research is done online before a call, Helbig says, but the questions in the last 20 percent of research is critical.

Helbig says Curbell also wants to make sure that customer portals allow customers access to the information they need when they need it, not when Curbell thinks they want it. And finally, the platform needs to allow for business to be done through e-commerce.

The company has many of the pieces in place already, but it's a continuing process to keep pace with customer demands, Helbig says.

Listen to the entire 7 Minutes With … interview with Helbig here.

Read more from my conversation with Helbig in the Dec. 10, 2014, issue of MDM Premium.

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.