Brooke Baum, Author at Modern Distribution Management

Posts By Brooke Baum

The distribution landscape has changed, but small businesses, particularly distributors, are still avoiding investment in new technology to adapt. This article examines the hurdles to investing in technology and how to strategically overcome them.

This article includes:

  • How tech investment leads to profitability
  • Mental hurdles of tech adoption
  • First steps to getting started with new technology

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Not a subscriber? Subscribe below or learn more. Subscribers also have access to the following related articles:

  • Increase ROI from Existing Technology
  • Bring IT Out of the Shadows
  • Listen to Customers or Lose Them

This article is part of MDM's 2016 Distribution Trends Special Issue.

Although marketing has grown in importance for distributors over the last year, most dont realize the crucial role it plays in gaining a competitive advantage.

This article includes:

  • How distributors are using strategic marketing to differentiate
  • Key marketing investments to stay competitive
  • Marketing challenges and tips to overcome them

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Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.

This article is part of MDM's 2016 Distribution Trends Special Issue.

Bensenville, IL-based health care packaging distributor Action Health was selected as a 2016 MDM Market Mover for its innovative approach for adapting to the new low-margin reality of its market.

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Not a subscriber? Subscribe below or learn more. The full 2016 Distribution Trends Special Issue is available to download in PDF format to MDM Premium subscribers.

A digital strategy is necessary for companies that want to build lasting relationships with customers and stay ahead of the competition. This article explains how a robust digital presence can leverage a competitive advantage by identifying opportunities that increase efficiencies and customer satisfaction.

This article is a summary of the MDM Webcast: Build a Customer-Focused Digital Strategy.

This article includes:

  • Risks of not implementing a digital strategy
  • How digital should be used to benefit customers
  • Benefits of a strategic digital approach

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  • E-Commerce on Path to Maturity
  • AD Tackles E-Commerce Monster
  • 2015 State of Distributor Marketing: Effective Strategy Solves Challenges

Analytics is quickly becoming a necessity for distributors wanting to gain a competitive advantage and stay ahead of the curve, but creating analytics tools that your team can understand and get excited about is still a huge challenge.

This article is a summary of the MDM Webcast: Build an Analytics Culture.

This article includes:

  • Benefits of involving end users in the design of analytics tools
  • C.H. Briggs' success with involving end-users
  • Keys to success with analytics implementation

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  • Prioritizing Big Data
  • Overcoming the Barriers to Analytics
  • Use & Abuse of Customer Profitability Analytics

The U.S. economy has entered a slow growth environment, where 3 to 4 percent GDP growth is likely a thing of the past. And although employment is increasing year-over-year, it still has not rebounded to prerecession levels in some areas.

This article is a summary of the MDM Webcast: The 2015 Mid-Year Economic Update.

This article includes:

  • An overview of the current state of the U.S. economy
  • MDM Industrial Inflation Index: April 2015
  • Distribution industry specific area of concern

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  • Good News, Bad News for U.S. Economy
  • Case Study: The Disruptive Holiday
  • Brighter Days Ahead for Oil & Gas?

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