What Amazon Business means for your company and distribution.
Posts By Ian Heller
Improving online capabilities, strengthening services and enhancing customer relationships isn’t enough to fight Amazon. This article, the third in a series on distribution’s omnichannel future, explores where we think Amazon Business is heading with its adaptive model and why its threat to your business has turned from disintermediation to displacement.
This article includes:
- Amazon strategy tea leaves
- Purchasing power
- An eProcurement Trojan Horse
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Amazon Business is bringing a new distribution model to bear.
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Amazon has rapidly built the competencies needed to master B2B distribution the way it mastered the online bookstore. This article, the second in a three-part series, looks at the rise of Amazon Business formerly AmazonSupply and why it presents a clear threat to todays distributor.
This article includes:
- An increasingly digital market
- Amazons customer obsession
- Whats next?
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You cant out-Amazon Amazon, but strong online and offline capabilities will make you a better distributor.
The threat to distribution is real and here to stay. This article, the first in a three-part series, examines the threats that Amazon poses and where you should – and shouldn’t – try to compete.
This article includes:
- Strategies to compete
- Preparing to fight
- The disrupter becomes the disrupted
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Many distributors are losing business to Grainger that they could win back with some changes in how they operate and market themselves.
Grainger seems to pull off the challenge of being both a margin and market share leader in distribution.
Whatever opinions this customer expressed to your CEO are likely to drive big changes in your company even if they are not very important in the scheme of things.
Marketers should focus resources on tools they best understand to drive profitable growth.
Social media cannot yet substitute entirely for other, more traditional forms of marketing.
