The 2020 Mid-Year Economic Update_long

Accountability Helps Strengthen New-Year Resolve

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A couple of weeks into 2020, it’s about that time of year when our New Year’s resolutions can start to lose their shine and our motivation might wane. There’s plenty of literature out there about why our resolutions often fail or never get off the ground in the first place. One reason is a lack of focus or concrete commitment to a specific goal.

At MDM, we’re strengthening our commitment to helping you with your goals by ensuring every type of content we deliver to you — be it through our articles, blogs, webcasts, special reports, podcasts, events or our new spotlight videos — answers for you, up front, this critical question: “What’s in it for me?”

Time is our most precious resource and we will not waste a moment of yours with content that does not deliver a clear benefit to you.

For example, business leaders hear regularly of the rise of cyberthreats targeting companies of all sizes on a daily basis. While it’s critical to understand the hazards, scary statistics won’t do anything to actually make your business safer. In the feature, “Cyberthreats Trending in 2020: 6 Steps to Help You Manage the Risk,” we take you month by month through April, helping you to prioritize simple but meaningful steps you can take to make your company more secure. Don’t miss this insight from risk management specialist Tom Held. As Held says, “Companies often shy away from investing in cybersecurity because they think it’s going to take a lot of time and be a huge expense. Taking it one step at a time and focusing on the most pressing risks makes the process more manageable.”

Additionally, part two of our annual marketing survey, conducted in partnership with Real Results Marketing, not only shows that 90% of distributors may be a bit off the mark when they say they are delivering more value than their competitors, but it also outlines specific ways you can tweak your approach to reap the most benefit from your marketing efforts. Distributors who position themselves on their ability to execute on core capabilities of the profession are only promoting their proficiency at table stakes, says Real Results Marketing’s Jonathan Bein. “This tunnel vision around the importance of logistical capabilities and low price to customers may be keeping distributors from articulating the real benefits many say are important to their value propositions,” he explains — and then provides four examples of truly differentiating value.

Often, the people who are most successful with their resolutions have introduced an element of accountability for themselves. Simply telling another person your goals can increase the likelihood of success by up to 65% — add regular check-ins with an accountability partner and the likelihood rises to 95%, according to a study by The American Society of Training and Development.

As for MDM, you are our ultimate accountability partner. See something you think missed the mark? Love a topic and want to see more of it? We want to hear from you. Reach our editorial team any time at editor@mdm.com.

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