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After initial success through its own website, the Michigan manufacturer first looked to broaden its customer base with a few items on Amazon about five years ago. CEO Jacqueline Canny explains how the e-commerce giant has helped to supplement Ultimations e-commerce expansion and bring in a wider audience for its conveyor technology and automation products.
MDMs most-read content of March focused on the coronavirus pandemic and its impacts on manufacturing and distribution, as well as actions the industry is taking to minimize negative consequences
In a matter of weeks, months and years, distributors can develop a strategy to differentiate your business and strengthen your market position in the face of this COVID-19 pandemic. proton.ais Benj Cohen lays out a timeline approach to reclaim market share, strengthen AI and create market differentiation.
The conversation during MDMs first live discussion on COVID-19 last week made clear that the next couple of months will be critical for distributors as the coronavirus crisis continues to unfold. MDMs John Gunderson reflects on how the distribution speakers who participated in the conversation are leading their teams during this health crisis.
Its an unsettling time for outside sales. Managing them through this time is critical for the future of your business. MDMs John Gunderson advises distributors leverage your relationships appropriately, focus on sales planning and forecasting, avoid panic pricing and consider whether or not sales promotions are in order.
In a time when optimism and clarity are hard to come by, Im moved by how the fundamental value of distribution is in the right place, at the right time. At one level its about moving product, but its much deeper than that distributors keep the economy running.
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This category can only be viewed by members. To view this category, sign up by purchasing MDM Premium Subscription (monthly) or MDM Premium Subscription (annual).
This category can only be viewed by members. To view this category, sign up by purchasing MDM Premium Subscription (monthly) or MDM Premium Subscription (annual).
This category can only be viewed by members. To view this category, sign up by purchasing MDM Premium Subscription (monthly) or MDM Premium Subscription (annual).
