Anchorage, Alaska-based industrial distributor Alaska Rubber Group announced Feb. 6 it has rebranded as ARG Industrial.

ARG Industrial is described as a “solutions-focused organization specializing in the distribution of hose, fittings, lifting & rigging products and serves a wide variety of industrial markets across Alaska and the Pacific Northwest,” according to a news release.

The rebranding to ARG Industrial signifies a reorganization of the company’s structure, bringing together its various subsidiary units into one company under one name, according to the release.

“Moving forward under one ARG Industrial banner will allow us to serve the market in a more effective way, offering a more consistent customer experience, a broader range of products and services, and a unified go-to-market strategy providing more value for customers wherever we do business,” ARG Industrial president and CEO Mike Mortensen said in the release.

ARG Industrial has “effectively sunset” its former subsidiary trade names, according to the release. The former brand names that have been sunset include Alaska Rubber & Rigging Supply Inc., Arctic Wire Rope & Supply, Central Hose & Fittings, Industrial Supply Inc., Inland Pacific Hose & Fittings, North Sound Hose & Fittings, Pacific Hose & Fittings, Pacific Rubber Inc., Timco Inc., and The Hose Pro.

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