Rotunda Capital Invests in Fluid Power Provider VAD - Modern Distribution Management

Rotunda Capital Invests in Fluid Power Provider VAD

Value Added Distributors is a Wisconsin-based provider of hoses, tubes, seals, couplings and related products for specialty vehicle OEMs.
Value Added Distributors

Shawano, WI-based fluid power distributor Valued Added Distributors (VAD) received an investment from Rotunda Capital Partners. Terms were not disclosed.

Established in 1995, VAD is a distributor of hoses, tubes, seals, couplings and related products for specialty vehicle OEMs and other mobile fluid power applications. The company operates 17 facilities across the Midwest and Southern U.S., offering services such as custom fabrication, assembly, kitting and vendor-managed inventory solutions.

See MDM’s Investment Bank Directory for a rundown of the key investment banks and advisory firms in the distribution sector. 

Rotunda Capital Partners

“VAD has built a strong base from which to build upon and we believe a partnership together can help accelerate their growth,” Rotunda Managing Partner Dan Lipson said in a Jan. 14 news release. “We are aligned on how to capture the multiple growth avenues that lie ahead for the company, including opening additional branch locations to better serve our customers with high touch local service and product expansion through acquisitions of distributors in adjacent product categories already used by our customer base like filtration, gaskets, AC assemblies, wire harness, kitted fasteners and motion control systems.”

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Rotunda is a private equity firm dedicated to transforming family-owned businesses into dynamic, data-driven platforms capable of managing substantial growth. Founded in 2009, Rotunda has collaborated with management teams to build companies in three key sectors: value-added distribution, asset-light logistics and industrial, business & residential services.

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