Wesco Unveils New 'Wesco Anixter' International Brand - Modern Distribution Management

Log In

Wesco Unveils New ‘Wesco Anixter’ International Brand

The new international Wesco Anixter brand represents the combined organization across its CALA, EMEA and APAC regions.
Screen Shot 2023-01-31 at 2.04.42 PM

Global electrical products distributor Wesco International unveiled the details of its new international go-to-market brand, Wesco Anixter, on Jan. 31 at the ISE Show 2023 in Barcelona, Spain.

“Our new identity is a visual representation of the endless possibilities we deliver to our customers in APAC, CALA and EMEA,” read a tweet from Anixter’s Twitter account, which reflected the new branding. “We’re unified in our mission to build, connect, power and protect the world.”

The new international Wesco Anixter brand represents the combined organization across its CALA (Caribbean and Latin America), EMEA (Europe, Middle East and Africa), and APAC (Asia Pacific) regions, according to a news release.

“We are proud to share a new international brand identity that underscores Wesco Anixter’s commitment to innovation and in-country expertise, showcasing the company’s ability to provide customers around the globe with the solutions they need to drive operational efficiency and profitability,” Wesco Chairman, President and CEO John Engel said in the release.

MDM’s M&A Virtual Summit, to be held Feb. 21-22, has something to offer for any distributor on the dealmaking spectrum. We’ll cover the current state of M&A; how to maximize valuation; integration do’s and don’ts; ESOPs; the culture side of the M&A process; and more. Get details and register here.

Pittsburgh, Pennsylvania-based Wesco completed its $4.5 billion acquisition of Anixter International in June 2020, which essentially doubled the size of Wesco. The company has since established itself as the largest electrical distributor in the U.S., claiming the No. 1 ranking on MDM’s 2022 Top Electrical, Data & Security Distributors list. Wesco also ranked as MDM’s No. 8 MRO Industrial Distributor and No. 18 Industrial Distributor in 2022.

“For 100 years, Wesco has been on the front lines of the supply chain industry,” Engel said in the release. “Change has been the only constant, and yet we’ve remained steadfast in our mission to help our customers navigate emerging market dynamics time and time again. It’s this commitment to service coupled with ever-present ingenuity and hard-earned expertise that has continued to set us apart even as we’ve grown around the globe. Looking ahead, we remain focused on serving as a reliable, dedicated partner, helping to keep our customer’s businesses running as we strive to become the best tech-enabled supply chain solutions provider in the world.”

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.