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SureWerx Acquires Geroline Inc.

Safety products manufacturer SureWerx, Vancouver, B.C., has acquired Geroline Inc., the St. Catharines, Ontario-based company behind the K1 Series brand of winter traction aids.
Geroline K1

Safety products manufacturer SureWerx, Vancouver, B.C., has acquired Geroline Inc., the St. Catharines, Ontario-based company behind the K1 Series brand of winter traction aids. Financial terms of the acquisition were not disclosed.

“Adding K1 to our growing world-class portfolio of SureWerx brands continues to propel us toward our goal of becoming the global leader in safety and productivity,” said SureWerx CEO Chris Baby. “As the dominant mid-sole brand, K1 is highly complementary to our Due North portfolio, which enjoys a leadership position in full-coverage ice cleats. Combined, SureWerx now offers the best one-two punch in the slip protection market, bolstered by the fact that K1 is the most demanded ice traction brand by distributors and end users alike.”

“For the last five years we have been actively involved with completely upending the ice cleat market to ensure workers remain safe in their work environments which include the most chronic issue, helping them avoid injuries from slips and falls” said Ryan DeCaire, president of Geroline. “We want K1 to reach the next level of growth and feel that SureWerx is the perfect partner to accomplish this goal. We immediately recognized the synergies between K1, Due North and the entire SureWerx portfolio and feel that the new opportunity of putting our prized K1 brand under the umbrella of the larger organization will energize and grow both companies.”

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