Lawless Group East Hires New Regional VP

Jerrel Flatt recently worked for Apex Tool Group, LLC and prior with Colony Hardware, Werner Co. and Newell Rubbermaid.
John Holman will be responsible for growing and managing service to Iowa, Kansas, Minnesota, Missouri, North Dakota and South Dakota.

Dallas-based manufacturers’ representative The Lawless Group said Oct. 28 that Jerrel Flatt has joined Lawless Group East as Regional Vice President for Florida.

Flatt will be based out of TLG’s Apopka, Florida, office. He most recently worked as Senior Director of Sales for Apex Tool Group, LLC and before that with Colony Hardware, Werner Co. and Newell Rubbermaid in various sales and senior management positions.

Jerrel Flatt

“Jerrel has proven himself to be one of the industry’s top talents,” said East President Justin Vailes. “He has successfully developed relationships and grown sales in every region he has led. I’m confident that he will continue his success as he leads the Florida territory for us.”

Flatt will be expected to manage the Florida territory for the East as well as oversight of the new 47,000 sq. ft. warehouse in Apopka. He will ensure that Lawless East is “able to anticipate and meet customers’ needs in the Florida territory,” TLG said.

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