DataXstream, a supplier of SAP technology solutions to distributors, marked its European expansion with the opening of its EMEA office in Barcelona, Spain, and the appointment of Jean-Jérôme (JJ) Peytavi as President of DataXstream EMEA.

Peytavi will work with regional DataXstream partners, as well as with SAP teams across Europe, to bring solutions to B2B customers who have complex sales and order management needs.

“JJ’s proven track record for developing strategies and solutions that meet complex customer needs, as well as his diverse background and effective leadership across many industries make him ideally suited to take DataXstream to this next level,” DataXstream CEO Tim Yates said in a June 6 news release. “Opening the EMEA office is an exciting milestone for the company, and I am thrilled to have JJ lead this effort.”

This expansion is in response to the growing global demand for more efficient, streamlined order management solutions, especially within SAP environments, company officials said.

“There is a significant need for B2B organizations to invest in a more efficient, future-ready platform that can seamlessly integrate all of these disparate channels and deliver real-time visibility into sales orders, product availability, customer information, and more,” Peytavi said. “DataXstream’s OMS+ cross-channel order management platform solves this complexity by integrating all the data, from all the sales channels, into a single platform so that each channel delivers a consistent experience to the end customer. Opening the EMEA office demonstrates our commitment to serving SAP customers in Europe who are struggling with these complex sales order management issues, and I look forward to leading this effort.”