Schneider Electric Promotes Frei to EVP of Industrial Automation Business - Modern Distribution Management

Log In

Schneider Electric Promotes Frei to EVP of Industrial Automation Business

With the promotion, Frei retained her spot on Schneider Electric's executive committee. 
Business growth vector concept with man walking towards upwards arrow. Symbol of success, promotion, career development.

Schneider Electric announced it has promoted Barbara Frei as the new executive vice-president of its industrial automation global business. Frei took over that role from Peter Herweck, who was named CEO of AVEVA, which is one of Schneider Electric’s partners, on May 1.

Having served as Schneider Electric’s executive vice-president for Europe Operations since 2019, Frei retained her role as a member of the company’s executive committee. Based in Zurich, Frei will report directly to Schneider Electric Chairman & CEO Jean-Pascal Tricoire.

Frei joined Schneider Electric in 2016 as country president of Germany and a year later she became zone president of DACH (covering Germany, Austria and Switzerland).

Prior to Schneider Electric, Frei began her career as a development project manager for motors and drives at ABB Switzerland, and then went on to hold various senior management positions in the ABB Group, including regional responsibility as country manager for the Czech Republic and regional manager for the Mediterranean area in Italy.

She holds a doctorate in Electrical Machines from ETH Zurich and an MBA from IMD Lausanne. She also serves on the Board of Directors of Swisscom.

Related Posts

Share this article

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Get the MDM Update Newsletter

Wholesale distribution news and trends delivered right to your inbox.

Sign-up for our free newsletter and get:

  • Up-to-date news in a quick-to-read format
  • Free access to webcasts, podcasts and live events
  • Exclusive whitepapers, research and reports
  • And more!


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access

By providing your email, you agree to receive announcements from us and our partners for our newsletter, events, surveys, and partner resources per MDM Terms & Conditions. You can withdraw consent at any time.

Learn More about Custom Reports

Request a Market Prospector Demo

  • This field is for validation purposes and should be left unchanged.