April 10 2021
51
07
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MDM’s inaugural class of Women in Distribution Award winners make for a powerful group of leaders whose company initiatives and industry outreach are a boon to the profession. Read their stories in the April 10 issue.
![Businesswoman leader looking direction for success. Concept business vector. Businesswoman leader looking direction for success. Concept business vector.](https://www.mdm.com/wp-content/uploads/elementor/thumbs/women-leadership-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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These extraordinary women are taking the industry to new heights through strong leadership and mindful investments in the future.
![Carrie Kessel crop Carrie Kessel crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Carrie-Kessel-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Carrie Kessel learned the distribution business by osmosis, as she grew up doing everything from mowing the lawn to counting inventory to filing documents.
![Jennifer Murphy crop Jennifer Murph](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Jennifer-Murphy-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Jennifer Murphy’s advice to women just starting out in the distributor industry is to continually cultivate their networking opportunities.
![Jessica Yurgaitis crop Jessica Yurgaitis crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Jessica-Yurgaitis-crop-e1695222925703-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Jessica Yurgaitis follows in the footsteps of her grandmother and great-grandmother at one of the largest industrial suppliers in the Intermountain West.
![joyce lansdale crop Joyce Lansdale crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/joyce-lansdale-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Joyce Lansdale was instrumental to the creation of VICKIE, an acronym for “Voices Inspiring Change, Knowledge, Innovation and Empowerment,” Vallen’s employee resource group designed to recruit strong, diverse candidates into leadership.
![Big data and artificial intelligence concept. Big data and artificial intelligence concept. Machine learning and cyber mind domination concept in form of men face outline outline with circuit board and binary data flow on blue background.](https://www.mdm.com/wp-content/uploads/elementor/thumbs/artifical-intelligence-example-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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The future we’re headed toward has no sympathy for resource constraints, resistance to change or incompatible legacy systems.
![Sarah Finlayson crop Sarah Finlayson crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Sarah-Finlayson-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Though a relative newbie to the distribution industry, Finlayson has brought a solid business acumen to the company she bought from her parents a few years ago and is now seeing the industrial supplier thrive.
![Rose Chen high rez crop Rose Chen high rez crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Rose-Chen-high-rez-crop-scaled-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Rose Chen is driving new growth opportunities by promoting cross-collaboration with emerging technology partners across artificial intelligence, Internet of Things (IoT), and digital technologies.
![Deb Swambar low rez crop Deb Swambar low rez crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Deb-Swambar-low-rez-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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As the chief human resources office for Crescent Electric Supply Co., Swambar is leading the charge in the company’s “war for talent,” but she brings much more to the electrical distribution business.
![Rosana Chaidez crop Rosana Chaidez crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Rosana-Chaidez-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Rosana Chaidez crafts NB Handy’s Future Leaders program whereby the company hires college graduates each year to develop them into sales or operations leaders within the company.
![Robyn Pollina crop Robyn Pollina crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Robyn-Pollina-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Robyn Pollina rose through the ranks from accountant to CEO, ensuring along the way that company culture and giving back to communities are core values for the employee-owned business.
![Nancy Goedecke crop Nancy Goedecke crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Nancy-Goedecke-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Nancy Goedecke and her three siblings are the third-generation owners of Mayer and, along with their spouses, make up what is now known as the G3 (Generation 3) Group.
![Petra Schindler-Carter crop Petra Schindler-Carter crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Petra-Schindler-Carter-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Petra Schindler-Carter has been with Amazon Business since it rebranded from AmazonSupply in 2015, and she is a major reason for the division’s success.
![Lauren Roberts crop Lauren Roberts crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Lauren-Roberts-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Lauren Roberts, CEO, doubled the company’s net profit during the pandemic without having to let any employees go.
![Katie Parris crop Katie Parris crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Katie-Parris-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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As the president/CEO and owner of The Part Works Inc., a company her parents started, Parris now gets to combine her own experience and skills with the foundation they built.
![Kathy_Mazzarella crop Kathy Mazzarella crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Kathy_Mazzarella-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Mazzarella’s rise to the top at Grayber is legendary, and she is out to help distributors learn from her experience and expertise.
![Julie Copeland crop Julie Copeland crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Julie-Copeland-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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During the pandemic, Julie Copeland expanded the company’s bottom line by selling directly to consumers via a new consumer division.
![Jayne Millard crop Jayne Millard crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Jayne-Millard-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Millard might have handed the reins of the electrical distributor’s top executive post to a successor, but her legacy at the company and in wholesale distribution is intact.
![Chintan Patel crop Chintan Patel crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Chintan-Patel-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Patel used her extensive B2C e-commerce experience when building a digital sales channel for the landscape equipment distributor.
![Anne Vranicic crop Anne Vranicic crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Anne-Vranicic-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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Vrancic might officially be the director or marketing, but she has proven to be so much for the industrial distributor since joining the company in 2002.
![Allie Copelandcrop Allie Copeland](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Allie-Copelandcrop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
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ADI Global Distribution vice president of global operations helped carry the company through the complexity of COVID-19 with “creative and unique” solutions.
- Premium
MDM’s inaugural class of Women in Distribution Award winners make for a powerful group of leaders whose company initiatives and industry outreach are a boon to the profession. Read their stories in the April 10 issue.
![Businesswoman leader looking direction for success. Concept business vector. Businesswoman leader looking direction for success. Concept business vector.](https://www.mdm.com/wp-content/uploads/elementor/thumbs/women-leadership-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
These extraordinary women are taking the industry to new heights through strong leadership and mindful investments in the future.
![Carrie Kessel crop Carrie Kessel crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Carrie-Kessel-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Carrie Kessel learned the distribution business by osmosis, as she grew up doing everything from mowing the lawn to counting inventory to filing documents.
![Jennifer Murphy crop Jennifer Murph](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Jennifer-Murphy-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Jennifer Murphy’s advice to women just starting out in the distributor industry is to continually cultivate their networking opportunities.
![Jessica Yurgaitis crop Jessica Yurgaitis crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Jessica-Yurgaitis-crop-e1695222925703-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Jessica Yurgaitis follows in the footsteps of her grandmother and great-grandmother at one of the largest industrial suppliers in the Intermountain West.
![joyce lansdale crop Joyce Lansdale crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/joyce-lansdale-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Joyce Lansdale was instrumental to the creation of VICKIE, an acronym for “Voices Inspiring Change, Knowledge, Innovation and Empowerment,” Vallen’s employee resource group designed to recruit strong, diverse candidates into leadership.
![Big data and artificial intelligence concept. Big data and artificial intelligence concept. Machine learning and cyber mind domination concept in form of men face outline outline with circuit board and binary data flow on blue background.](https://www.mdm.com/wp-content/uploads/elementor/thumbs/artifical-intelligence-example-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
The future we’re headed toward has no sympathy for resource constraints, resistance to change or incompatible legacy systems.
![Sarah Finlayson crop Sarah Finlayson crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Sarah-Finlayson-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Though a relative newbie to the distribution industry, Finlayson has brought a solid business acumen to the company she bought from her parents a few years ago and is now seeing the industrial supplier thrive.
![Rose Chen high rez crop Rose Chen high rez crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Rose-Chen-high-rez-crop-scaled-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Rose Chen is driving new growth opportunities by promoting cross-collaboration with emerging technology partners across artificial intelligence, Internet of Things (IoT), and digital technologies.
![Deb Swambar low rez crop Deb Swambar low rez crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Deb-Swambar-low-rez-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
As the chief human resources office for Crescent Electric Supply Co., Swambar is leading the charge in the company’s “war for talent,” but she brings much more to the electrical distribution business.
![Rosana Chaidez crop Rosana Chaidez crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Rosana-Chaidez-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Rosana Chaidez crafts NB Handy’s Future Leaders program whereby the company hires college graduates each year to develop them into sales or operations leaders within the company.
![Robyn Pollina crop Robyn Pollina crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Robyn-Pollina-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Robyn Pollina rose through the ranks from accountant to CEO, ensuring along the way that company culture and giving back to communities are core values for the employee-owned business.
![Nancy Goedecke crop Nancy Goedecke crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Nancy-Goedecke-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Nancy Goedecke and her three siblings are the third-generation owners of Mayer and, along with their spouses, make up what is now known as the G3 (Generation 3) Group.
![Petra Schindler-Carter crop Petra Schindler-Carter crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Petra-Schindler-Carter-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Petra Schindler-Carter has been with Amazon Business since it rebranded from AmazonSupply in 2015, and she is a major reason for the division’s success.
![Lauren Roberts crop Lauren Roberts crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Lauren-Roberts-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Lauren Roberts, CEO, doubled the company’s net profit during the pandemic without having to let any employees go.
![Katie Parris crop Katie Parris crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Katie-Parris-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
As the president/CEO and owner of The Part Works Inc., a company her parents started, Parris now gets to combine her own experience and skills with the foundation they built.
![Kathy_Mazzarella crop Kathy Mazzarella crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Kathy_Mazzarella-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Mazzarella’s rise to the top at Grayber is legendary, and she is out to help distributors learn from her experience and expertise.
![Julie Copeland crop Julie Copeland crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Julie-Copeland-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
During the pandemic, Julie Copeland expanded the company’s bottom line by selling directly to consumers via a new consumer division.
![Jayne Millard crop Jayne Millard crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Jayne-Millard-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Millard might have handed the reins of the electrical distributor’s top executive post to a successor, but her legacy at the company and in wholesale distribution is intact.
![Chintan Patel crop Chintan Patel crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Chintan-Patel-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Patel used her extensive B2C e-commerce experience when building a digital sales channel for the landscape equipment distributor.
![Anne Vranicic crop Anne Vranicic crop](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Anne-Vranicic-crop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
Vrancic might officially be the director or marketing, but she has proven to be so much for the industrial distributor since joining the company in 2002.
![Allie Copelandcrop Allie Copeland](https://www.mdm.com/wp-content/uploads/elementor/thumbs/Allie-Copelandcrop-qtx18hynwrsi4jzdbsmif5ogx2690ot2n0xygpec3o.jpg)
- Premium
ADI Global Distribution vice president of global operations helped carry the company through the complexity of COVID-19 with “creative and unique” solutions.