Amazon Business is rapidly making headway in B2B distribution, but you wouldnt know it by the reaction of many distributors. While the retailpocalypse has been in full swing for a few years now, most distributors show little concern about its B2B equivalent what MDMs Ian Heller calls the wholesalepocalypse. This article reviews Amazons model, evolution in B2B distribution, and metrics to gauge the threat posed by Amazon to your business.

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