As MDM has previously reported, counterfeiters have no brand loyalty. Manufacturers of apparel, luxury goods and other consumer products have been facing the problem of counterfeits in the supply chain for years.

But counterfeiting has increasingly seeped into other products – electrical, electronics, bearings, safety and more – and distributors should take note, experts say.

MDM Associate Editor Jenel Stelton-Holtmeier reported in the most recent issue of MDM Premium that the concern over counterfeits goes beyond the bottom line. It can be “life and death.” If a counterfeit bearing failed in a school bus or an aircraft, for example, it could be disastrous.

Read about the concerns and what distributors and manufacturers are doing to fight counterfeiting in the following MDM Premium article:

• The Counterfeit Challenge

Here’s what one electrical distributor did to educate its customers about the risks of counterfeits, from the MDM Archives:

• Case Study: Distributor Holds Seminar to Inform Customers on the Risk 

The Counterfeit Challenge is in the latest issue of MDM Premium, which also features:

• The Case for a Radical Sales Overhaul
• MDM Interview: Building a Collaborative Culture

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