Tip: Make All Departments – and Not Just Sales – Feel Important - Modern Distribution Management

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Tip: Make All Departments – and Not Just Sales – Feel Important

Every department has the power to impact your customer relationships.
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To get everyone on board to drive growth in your business, demonstrate respect to all departments. “It is easy for the sales group to seem more important than the receiving department, but the challenge of a leader is to raise the self-perceived value of all groups and make them understand they are important to the success of the company,” writes Larry Goode, former owner and CEO of a fluid sealing distributor in Creating an Ownership Culture.

For example, he says the warehouse group in the business was the lowest compensated department but its work was the “last chance to look good” to their customers.

“I would emphasize that it didn't matter how good a spec our salesperson got our customer to adopt or that our customer service group correctly entered an order, if the parts going out the door weren't the right part or quantity,” he writes.

Read more about how Goode transformed the culture of his company to one where his employees took ownership in Creating an Ownership Culture.

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