Industrial Careers Pathway has overhauled its website to attract more job seekers to careers in industrial distribution and manufacturing. With the Internet usage habits of a Millennial top-of-mind, ICP designed the new site to connect with Millennials through the communication vehicles they commonly use.
The site is divided into three sections.
The Work section (aimed at the 18-34 year-old job seeker) directs job seekers to search for employers and jobs by directing them to post their resumes to the ICP Job Board. Social media feeds embedded into the site encourage the viral spread of information over social media, and viewers can watch video testimonials from people in industrial distribution careers. Open positions on the job board show up in a dynamic feed on every page.
The Inform section is for educators and parents of job seekers. The section touts the benefits of the field to individuals who influence job seekers. “We want these influencers to know as much as possible about industrial distribution so they can guide their students or young adult children into this career path,” said Mary Jawgiel, ICP program director.
The Hire section is for employers in industrial distribution and manufacturing. Here, employers can find links to the ICP Job Board and other resources to assist in recruiting, hiring and managing new employees, including informational articles from thought leaders on managing Millenials, a free publicity generation guide and a PowerPoint presentation on careers in industrial distribution.
Job seekers and employers can access the site at www.industrialcareerspathway.org.