Brady Corp. (NYSE:BRC), Milwaukee, WI, manufacturer of identification solutions, has acquired Runelandhs Forsäljnings AB, a direct marketer of industrial and office equipment, located in Kalmar, Sweden.
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Runelandhs, founded in 1992, offers products for the maintenance, repair and operations (MRO) market via mail-order catalogs and online sales. Its products include lifting, transport and warehouse equipment; workbenches and material handling supplies; products for environmental protection; and entrance, reception, and office furnishings. With annual sales of US$19 million, Runelandhs serves more than 50,000 customers throughout Scandinavia.
" This acquisition supports our strategy to expand our direct marketing business in Scandinavia, an area which offers significant potential for growth," said Peter Sephton, president of Brady EMEA. "We view Runelandhs as a launch pad for bringing our current Seton safety and facility identification products to this region which, with many businesses in remote places and a good direct marketing and postal delivery system, is an ideal place for us to grow."
Brady also recently made two smaller acquisitions: Grafo Wiremarkers Africa (Pty) Ltd., a supplier of wire-marking products with annual sales of US$3 million, and Pervaco AS, a direct marketer of facility identification products with annual sales of US$6 million. Grafo is located in Johannesburg, South Africa, and marks Brady's first acquisition on the African continent, and Pervaco expands Brady's presence into Norway.
